Tripp Mickle provides a detailed, intimate insight into the past, present and future of Apple; an organisation known for designing innovative products on the borderline of technology and liberal arts. In the last few years, Apple’s business strategy is transitioning, moving into services and subscriptions to ensure consistent growth and avoid stagnation. A fully autonomous Apple Car is rumoured to be in the making which could revolutionise the way we interact with products once more. I really enjoyed the insights into Apple and I hope you did too. - Steffan Morris Hernandez