“How might we alleviate our society’s misinformation problem? One suggestion goes as follows: the problem is that people are so ignorant, poorly informed, gullible, and irrational that they lack the ability to discern credible information and real expertise from incredible information and fake expertise…

Leaning away from individual responsibility means that the burden should be shifted to those who have structural control over our information environments. Solutions to our misinformation epidemic are effective when they are structural and address the problem at its roots. In the case of online misinformation, we should understand that technology giants aim at creating profit over creating public democratic goods. If disinformation can be made to be profitable, we should not expect those who profit to self-regulate and adopt a responsibility toward information by default. Placing accountability and responsibility on technology companies but also on government, regulatory bodies, traditional media and political parties by democratic means is a good first step to foster information environments that encourage good knowledge practices. This step provides a realistic distribution of both causal and effective remedial responsibility for our misinformation problem without nihilistically throwing out the entire concept of responsibility – which we should never do.”